Every
year brings more restaurants to the area serving international cuisines.
The supermarket boom has kept pace with the population boom, and
national and regional chain markets are offering ingredients generally
classified as “ethnic.” The selections in the big stores
are standard. But, what if you get a Vietnamese or Korean cookbook
for Christmas? Where to go to get pickled mudfish and dried anchovies,
or red dates for that Eight Treasure Pudding? What if you miss that
cocoa drink your mom in Guatemala used to serve you after school?
This is a brief
survey of four locally owned markets, each offering not only food
of a certain region or country, but other goods and services.

I
started at La Chalupita, in Freeport’s Olde Towne Plaza on
U.S. 331. The sole employee didn’t seem to have much English,
so I smiled and took pictures. Space is maximized. Shelves are utilitarian,
and goods are carefully stacked and arranged. Package colors are
bright. One display was loaded with powdered and dried spices, herbs
and prepared seasonings. Next to it was an equally packed display
of dried fruit, nuts, sweets and savory snacks, as colorful as Mardi
Gras beads.
Also in the
store was a magazine rack, a selection of men’s belts, and
an aisle of soaps, lotions and grooming supplies. A sign on the
door advertised, in Spanish, that one could wire money from here.
A few homemade posters gave notice of sales, barbecues, and church
events. I left, hoping to find someone to talk to at the next stop.

I
did at El Mercadito on U.S. 98, in Santa Rosa Beach. I entered the
store, which is about the same size as La Chalupita, and could smell
cooking. This place features a lunch counter in the back, and serves
Cuban sandwiches, tamales, menudo, and other daily specials. As
with Chalupita, there are rows of packaged and bottled snacks, spices,
teas, salsas and processed foods. A woman introduced herself to
me as Paola Barrios, of Venezuela, who co-owns Mercadito with her
husband. The store has been there one year, and Paola called it
a Latin “convenience store.”
In addition
to buying prepared or packaged food, customers can pay bills and
wire money, purchase phone cards, and keep up with the local community.
Paola said that she and her husband German saw nothing of its kind
in the area, and felt they could fill a need. “It’s
been pretty good,” she said. The cook at the counter is preparing
a pungent blended sauce from charred dried chilies “Let’s
go outside,” said Paola, “my throat is burning.”
On the sidewalk,
Paola went on to explain how a lot of Latin American and South American
foods are similar, just differently named. She also said her customer
base has been widening. “Americans are coming in and asking,
‘What is this here?’”
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My
next stop took me to Mary Esther, and Yiota’s International
Foods and Deli, another market/restaurant serving Greek and Middle
Eastern foods. Athens-born owner Yiota Louzris said she has been
here for 10 1/2 years. “It started as a joke,” she said,
talking and putting together sandwiches simultaneously. “I
cook a lot, but couldn’t get Greek ingredients. People told
me to open my own place.” More than a decade later, she is
still making food and party trays to go, and selling items off the
shelf like baba ghanoush, stuffed grape leaves, pickled garlic,
olives and oil, Greek pastries, and a deli case filled with Greek
cheeses, cold cuts, and taramasalata, a tasty dip made with fish
roe.
Of all the places
I visited, Yiota’s is most like a cafÈ. There are tables,
some covered with newspapers. Clients, many in uniform, are greeted
like old friends. “We’re short-handed today,”
said Yiota, tidying up as she talks. She spends long days here,
not only cooking but loading in supplies, which come frequently
from New York and Chicago. Among these are the beef and lamb roasts
she slices to make gyros, the house specialty. When Yiota isn’t
working and cleaning, she cooks at home, and does volunteer work
in the local Greek community. Business has built up to the point
where she hasn’t had to advertise in years. She will also
advise customers on how to prepare Greek dishes. “But I don’t
give out my own recipes. I tell people I’d have to kill them.”

My
last stop was Thai Market, in Fort Walton Beach. It is only one
of many such places, which can be also found elsewhere in Fort Walton
Beach, Crestview, Niceville, and Panama City. Co-owner Noi sat and
talked to me while she ate her lunch (pizza).
Thai Market
is large for its kind. The shelves are stacked with sauces, pastes,
condiments, bagged dried spices and herbs, sacks of rice and boxes
of noodles, canned fish, pickles, crackers, and cookware. Noi, who
comes from Thailand, said that they carry goods from Thailand, China,
Japan, Korea, Vietnam, and the Philippines. A look around also finds
items from India, Sri Lanka, and Malaysia. There are also cold storage
boxes, and a produce cooler with fresh lemon grass, ginger and lotus
root, and perishable meat and fish products. Noi said the clientele
is mostly Asian, but one can see any number of Western faces, often
military, browsing for elusive ingredients. Noi and her husband
get their goods from Texas, Georgia and New Orleans, and are happy
to advise customers on recipes.
Business is
good. “We’re thinking of adding a snack bar,”
Noi said. “Or opening a restaurant,” she laughed. They’d
certainly be well stocked.
Having read
this, you now know where to find not only fish sauce, but also Thai
or Vietnamese fish sauce. Or soy sauce from Manila, which is different
from Taiwanese. Or ready made menudo spice, if tripe stew is your
dish, and baklava made by Athenian hands. These markets accomplish
a neat double trick. For some, they offer a whiff of faraway places
with strange-sounding names. For others, they’re a taste of
home.
La Chalupita, Olde Towne Plaza, Freeport, 835-2700.
El Mercadito,
3906 U.S. 98, Santa Rosa Beach, 622-4760.
Yiota’s
International Foods and Deli, 130 Miracle Strip Pkwy, Mary Esther,
302-0691.
Thai Market,
404 NE Racetrack Road, Fort Walton Beach, 863-2013.
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