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October 18,
2007 Issue
I have a proposal
for our local chamber of commerce. The chamber’s most visible,
traditional role is that of welcoming new businesses to town. The
Destin Chamber has held countless ribbon cuttings over the past
decade.
Perhaps they could create a new ceremony, although it would be one
that wouldn’t include champagne and flowers. How about a more
somber gathering commemorating the padlocking of local operations
that weren’t capable of weathering the onslaught of new chain
and corporate businesses in our town?
Recently, while driving down U.S. Highway 98 I played a version
of the childhood game “I Spy”. Here is what I saw as
I drove through Destin.
A chain restaurant, then a closed local cafÈ, then seven
chain stores in a row, followed by two closed local businesses,
then four corporate stores, another closed local retailer, and then
chain, chain, chain, chain… and so on.
There is nothing quaint about Destin anymore. There hasn’t
been for a long time now. I know that we aren’t going back
to the days of Odom’s Supermarket and cheeseburgers at the
Jitney Jungle. But still, enough is enough.
The development that has gutted Destin and made our town as boring
and monotonous as other cities is the ubiquitous strip center. It
is time to stop heaping blame on beachfront condominium developers,
though they certainly deserve their share of blame, and start wondering
how many more strip malls this town can bear. Every national, corporate
store that opens in our town makes Destin a little less special.
For many of the corporate chains that locate here, the first and
last act of community involvement is to join the chamber of commerce.
Wal-Mart, the world’s leading competition killer, spends far
more money in advertising their generosity than they ever give back
to the community.
Can independent businesses survive in our area? Certainly, but it’s
getting harder, particularly for newer, start-up ventures. Corporate
operations have more staying power, they are much better funded,
and they can generally operate more efficiently because of economies
of scale. They are most often well managed and for the most part
offer good, tested products at reasonable prices. But, they can’t
help but be boring and they almost always take more away from communities
than they leave behind.
Publicly owned companies with 2000 restaurants in their portfolio
are formidable competition for family run eateries. They compete
not only for an area’s dining market, they also compete for
employees. And employees are already in short supply in our area.
Consequently, the level of service at businesses in Destin has been
on a downward trend for some time now.
I know that local folks aren’t going to stop shopping and
eating at corporate chain stores. In many cases they have little
choice. But please exercise choice when you can because if we don’t
support our friends and neighbors, we can’t expect anyone
else to.
More
from Charles Morgan
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