| August
25, 2005 Issue Four
days from today will mark the day Volume I, Issue I of The Beachcomber
first hit a very few locations along our beaches. Looking at those
early issues, I suspect no one ever thought we’d still be
around five years later. Not only are we still here, but the quality
of this newspaper—which frankly had nowhere to go but up—has
soared. From modest distribution sites, we have grown to include
just about every high traffic business in the area. If you can’t
find a copy, you don’t get out enough.
The learning curve wasn’t
as steep as it might have been. After a few false starts, we discovered
the beauty of using local artists’ work on the cover. This
afforded us with distinctive covers for each and every issue, plus
touted the diversity and beauty of those artists striving to have
their work seen by large numbers of people. Some of the artists
featured on our covers have managed to make a commission or two
or sell prints from the exposure. Nothing makes me happier than
hearing news like that, because aside from exposure, we give the
artists nothing. When the artist makes a sale, I feel like the connection
has been completed with the right result.
The first few issues
suffered from poor layout design, but by the seventh or eighth edition,
we were lucky to have procured the services of Tosha Manke, who
is a true artist in the graphic sense. Every two weeks, she takes
everything we send her and arranges it in eye-catching ways without
too many distractions. One thing I admire most greatly about her
is she never gets ruffled. Sometimes we throw stuff at her at the
last minute and she takes it all in stride. I told her early on
that the only rule was there are no rules, only a few guidelines.
I think artists like hearing that and the result of that freedom
is seen fortnightly.
When we started this
little experiment in free enterprise, we had a desire to provide
information about all those elements that comprise entertainment
for both visitors and full time residents. Thus, we decided early
on to offer book and movie reviews from people living right here,
along with profiles of musicians working in the area, and searching
out small family operated businesses to profile. The explosion of
shopping alone in the past five years guarantees no end of new businesses
to profile.
I wish I could say we
looked under every rock and behind every tree to find the quality
of writers who could provide our readers with well-written articles,
astute reviews and provocative essays. Not true. They found us and
the collaboration has been beneficial to all. When we get mail from
our readers, they almost always mention the quality of the writing.
That is not an accident. A lot of folks have auditioned for spots
on our paper, but few succeed. We may not have the largest circulation
in the area, but what we do have is a highly educated eclectic mix
of people who delight in putting words together to tell a story.
From time to time we
get feedback on our very public work. Some of the latest is included
in this issue. Charles Morgan prompts a lot of readers to drop us
a line and those with names attached to them will always be printed.
Vitriolic hate pieces, written with pencils on postcards and unsigned,
will never see the light of day. If our writers have the courage
of their convictions, those in opposition need to display the same
amount of courage. There is no sin in disagreement and I, for one,
think it makes the world more interesting when honest differences
of opinion can be openly discussed.
From a modest, “let’s
use the barn to put on a play” enterprise, today we have offices
in the heart of Destin. We have a number of dedicated advertisers
who have been loyal since the very beginning and we couldn’t
do it without them. Those of us that put this paper out operate
like a family—complete with loud disagreement from time to
time—but the reality is we all enjoy the people we meet and
the jobs we perform. We look forward to seeing what the next five
years might bring.
Thanks to all
our loyal readers for making this such a fine and fulfilling experiment.
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