| April
21, 2005 Issue
Editor’s Journal
One of the best perks
about writing for a living is being invited to cool openings and
receptions. Around here people tend to do it right, often wining
and dining you in the hope it might yield some free publicity results.
Never let it be said
I can’t be bought with food and drink. I realize I’m
wandering dangerously close to Bill Campbell territory, but the
invitation had my name on it, so off I went on a windy day last
week to the unveiling of the revamped Barefoots Beachside Bar &
Grill at the Sandestin Hilton. I thought the sojourn would be short
on reception and long on public relations, but I was wrong.
These folks brought out
the big guns bribery wise with many wandering servers giving out
big samples of signature potent potables for $1000 Alex. (Save the
Dreamsicle for dessert!) There was a cold crustacean area where
friendly folks would give you all the crab, oysters on the half
shell, and jumbo shrimp you wanted. I thought this station was the
whole deal—but no—it was simply the first course with
six more to follow! Rack of lamb, seared salmon, crab cakes, quesadillas,
salad, cowboy steak and mini pastries, oh my!
I had invited sales person
Nancy Nacol to come with me just in case the Hilton wanted to whip
out a checkbook and buy some advertising. Since the only other people
I knew there were Julie Root and Trisha Chasen, of JazRoot, Inc.
who invited me in the first place, I was glad to have the company
and someone to share all the food with.
I hadn’t seen Trisha
and Julie since the last time they invited me somewhere. Trisha
mentioned that when she last saw me I commented on how chagrined
I was every time pictures of the big check were submitted for publication.
I had told her at the time these photos would only see the light
of newsprint when people started doing something interesting in
them or they were obscenely large donations to worthy charities.
I extrapolated this snippet of conversation into a column, giving
out my queenly rules for inclusion in my own smart-assed fashion.
Unbeknownst to the general public, columns sometimes are born this
way.
Since then, Trisha and
Julie have been trying to convince their clients to do something
interesting with the big check. “See, we listen to you Leah,”
Julie said. I had to laugh. I could just picture these two competent
PR women trying to convince their clients to get down and boogie-woogie
on the big check. Mostly it ain’t gonna happen in uptight
corporate world, so JazRoot, Inc. has simply stopped sending me
the big check photos. Bless ‘em.
Oops. I see I have digressed
from the originally intended repayment for a lovely evening at Barefoots.
The Hilton folks have created a lovely oasis overlooking the Gulf
of Mexico, adjacent to several swimming pools, for folks to eat
and drink under thatched huts with very comfortable chairs. Those
of use who more than amply fill a chair get quite pinched in the
wobbly, somewhat narrow plastic jobs that populate most outdoor
eateries, so these chairs are quite nice for wide-bodied models
of humans.
Barefoots is, I believe,
intended as a casual but elegant al fresco dining experience in
the evening with all the beach funk needed on hot summer days for
adults and children. Cloth napkins will complement the adult beverages
for evening diners. Live entertainment will be on tap as well. For
guests of the Hilton, it will be convenient but for locals, it should
become a destination in and of itself.
Please mark
my account paid in full.
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